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The business of sport: sponsorship, media rights, betting economics, and athlete brand monetisation

BigLeaguesMag positions itself around sports betting and online casinos, so autopilot should be “sports betting magazine with evergreen guts”: news-pegged

By BigLeague March 24, 2026 9 min read

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Women’s Super League 2024: Why TV Ratings Dropped—And Digita

By BigLeague June 30, 2025 6 min read

The WSL’s TV audience fell 35% in 2023/24, but women’s football is thriving online.

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Why Online Gambling Is Moving Toward Cryptocurrencies

By BigLeague May 29, 2025 4 min read

Online gambling has never been more popular—or more global. From sports betting on major league games to spinning the reels at digital…

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Why is Soccer Such a Pleasure to Watch?

By BigLeague July 20, 2022 5 min read

When watching the New England Revolution play soccer, one experiences a level of excitement that defies explanation. You realize that you have…

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Sporting Events Have Been Postponed as a Result of Covid-19

By BigLeague June 4, 2022 5 min read

Because of the cancellation of live performances and sporting events due to COVID-19, online casinos appear to be a welcome relief. As…

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Betting Industry is Becoming Increasingly Interested in eSports

By BigLeague June 3, 2022 2 min read

When it comes to deciding whether or not to include eSports in betting sites' offerings, there was a time when people considered…

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What Condition Will Sports Be in When They Return After Covid-19?

By BigLeague April 6, 2022 5 min read

Following several months of COVID-19 lockdowns, the country is now beginning to reopen its borders, and sports leagues are working hard to…

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Premier League Betting Markets

By BigLeague February 11, 2022 3 min read

The Premier League season begins in August, and all fans begin the season with an air of expectation for their respective teams,…

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The Best Sports Betting Documentaries

By BigLeague February 5, 2022 4 min read

Sports betting films are viewed similarly to other types of gambling-themed films by the general public. There have recently been a large…